# The engine The page: https://raminkarimi.ca/engine/. This plain-text version, made for AI readers: https://raminkarimi.ca/engine.txt By Ramin Karimi, Campaign Director, ORCAS Marketing. The engine’s name, engraved on its plate: Apex Ad Systems. Powered by ORCAS. The method, built as 1 engine. Every part you see is a part of the method, with the same number. It runs on the method’s made-up business, so every number on it is made up. Real clients are in the cases (https://raminkarimi.ca/method/#p23), by where they broke, some with their own numbers. The method itself: https://raminkarimi.ca/method/ (version 2.2.1), and as plain text: https://raminkarimi.ca/method.txt How to read the paper: - Across: money spent. - Up: 1 step for each new customer. - The heavy dashed line: the most a new customer may cost. Above it on the paper, each one costs less than the line. ## Chapter 1. Before it runs Nothing is built until it’s read, and nothing runs until the line is drawn. **Part 4, The read.** Read before anything is built: the account as it stands, your numbers against your words, the market, and Meta’s rules for your business. On the engine, 4 sight glasses on the tank. (https://raminkarimi.ca/method/#p4) **Part 7, The offer.** What everything else turns on: 2 or 3 ways to sell it, each held against the target, before any ad idea. On the engine, the mainspring, wound once. (https://raminkarimi.ca/method/#p7) **Part 20, The most a new customer may cost.** Decided before the launch: $390 here, the heavy line, with 3 more beside it to read against. You don’t argue with it afterwards. On the engine, 4 lines printed on the paper before it goes in. (https://raminkarimi.ca/method/#p20) **Part 5, Getting to Point A.** Before the launch: today counted, the target dated, the money approved to last to the first reading. A is where you can read it: the wiring live, the learning settled, the gauge reading. On the engine, the fuel tank and its lock, and the A on the paper, where the reading starts. (https://raminkarimi.ca/method/#p5) **Part 14, The step before Meta’s AI.** Whoever writes it steers Meta’s machine: the objective, what a customer is worth, the offer and the brand. On the engine, the card you hand it. (https://raminkarimi.ca/method/#p14) ## Chapter 2. It runs What goes out, what comes back, and what Meta learns on. **Part 8, The 1 thing.** 1 idea in every ad, however different the ads look, for longer than feels comfortable. On the engine, the cam: its shape is the idea, and the shape doesn’t change. (https://raminkarimi.ca/method/#p8) **Parts 9 to 12, The ad, the page, the reply, the follow-up.** 4 pieces that tell 1 story, so they work as 1. On the engine, 4 wheels on 1 arbor, their marks lined up. (https://raminkarimi.ca/method/#p9) **Part 2, The idea.** 1 idea, carried all the way to the market. On the engine, the clicks out of the horn, in 1 beam. (https://raminkarimi.ca/method/#p2) **Section IV, Meta’s machine.** You don’t build it. You feed it: the ads, the card, the signal and your data. On the engine, it’s the motor behind the plate, in dotted lines, running steady. (https://raminkarimi.ca/method/#machine) **Part 11, The reply.** Every lead answered fast, none left waiting. On the engine, leads come back like echoes, and the catch in the jaw takes each one the moment it lands. (https://raminkarimi.ca/method/#p11) **Part 12, The follow-up.** Timed to how long your buyers really take, not to your patience. On the engine, the slow track from the catch to the register. (https://raminkarimi.ca/method/#p12) **Part 15, The wiring.** The same events from your page and your server, counted once. On the engine, 1 line from the catch back to Meta’s machine. (https://raminkarimi.ca/method/#p15) **Part 17, The event it learns on.** Meta learns on the event you pick. Pick the one with the volume: here, leads, with new customers counted on the side. Switch to new customers only with enough of them a week, and the learning starts over. On the engine, the valve on the line, held on leads, and 10 pips counting them to 50, a readable count (part 6). (https://raminkarimi.ca/method/#p17) **Part 16, Your own data.** Yours, kept in your own systems with your lock on it: Meta gets from it only what you send. On the engine, the reservoir in the 2nd fluke. (https://raminkarimi.ca/method/#p16) ## Chapter 3. It reads 1 number, read on your books, never on the dashboard. **Part 18, What a new customer really costs.** Read from your own books, not the ad platform’s count. On the engine, the recorder: money moves the pen across, each new customer moves it up 1 step, and the steeper it climbs, the less each one costs. (https://raminkarimi.ca/method/#p18) **Part 19, Who’s new.** 1 mark for each new customer, counted from your own books by 1 definition of new, used everywhere. On the engine, the register behind the white patch. (https://raminkarimi.ca/method/#p19) **Part 21, Reading it honestly.** By channel is always an estimate, so the channels are never added up. On the engine, 1 gauge per channel, never added up, and they read nothing until the count is big enough to read. (https://raminkarimi.ca/method/#p21) **Part 22, The tools, and the sheet.** Read the line where it is, not where you hope it is. In the method, a sheet of 7 steps to fill in. On the engine, the magnifier on its arm. (https://raminkarimi.ca/method/#p22) **Part 6, Point B.** A reading, not a date: the decision comes at a count. Here, by part 20’s rule, at about 24 new customers: the first count where even its worst case sits under $650, where the year loses money. On the engine, the perforation on the paper; inside the shaded wedge, nothing can be told yet. (https://raminkarimi.ca/method/#p6) ## Chapter 4. It changes Not on a schedule. When the numbers say so. **Part 13, Live, then deliberately boring.** Change only when the reading earns it, with 1 reason and 1 date, and new pieces go in together. On the engine, the eye ticks all the time and lets nothing through until then; then the drum steps once, and the key hangs a tag. (https://raminkarimi.ca/method/#p13) **Part 25, Who runs it.** A director, a pod and the engine, beside your own team. On the engine, the plate around all of it: ORCAS. Engraved along its back, the engine’s name: Apex Ad Systems. (https://raminkarimi.ca/method/#p25) ## Watch it run The film POWERED BY ORCAS, the engine running, about a minute, with sound. https://raminkarimi.ca/film/powered-by-orcas.mp4 ## The sheet tears, the next roll seats, and it runs again. That’s the method, running. Every part of it is written down, checked and dated, and it’s free. Read the method: https://raminkarimi.ca/method/ Hand it to your AI: https://raminkarimi.ca/method/#p28 Have it run for you: https://raminkarimi.ca/method/#p30