# The method: sources, versions and what's left out

The method: https://raminkarimi.ca/method/. Its plain text: https://raminkarimi.ca/method.txt. By Ramin Karimi, Campaign Director, ORCAS Marketing. Version 2.3, 16 November 2026.

**How this page stays current.** From 27 October 2026, every week, the sources that move fastest get re-read: Meta's help pages and policies, its prices and launches, and the tools' gates. A line that's no longer true gets fixed, with its date, and the version moves.

**Versions.** How the version moves: a fix (a date, a link, a word) moves the last number, 2.0 to 2.0.1. An upgrade (a part made deeper, new evidence, a new tool) moves the middle one, 2.0 to 2.1. A change to the method itself, or to the numbers of its parts, moves the first, 2.0 to 3.0. The newest is on top.
- **2.3, 16 Nov 2026, an upgrade.** Part 4: money ads need a verified advertiser now, and US investment ads run only from verified brokerages and advisors (Meta, 26 and 29 October 2026). Part 9: a new ad starts from what Meta's model knows about ads like it, not from nothing (Meta's engineers, 19 October 2026). Part 14: check where a tap goes, since Meta switched product browsing on in running ads from 28 October 2026. Part 15: Meta's automatic events can be declined at setup, and Meta now counts some conversions on the shopper's own device, on by default. Part 17: Charley Tichenor's view on the event, beside Jon Loomer's and Wicked Reports'. Part 20: Meta's own check on how many ad sets a budget can carry, and its 28%, as reported, run on the example business. The sources file: the new sources with their read dates, and the new Andromeda under what's left out.
- **2.2.1, 26 Oct 2026, a fix.** Part 25 names the engine, Apex Ad Systems, and links it: https://raminkarimi.ca/engine/. The foot has a door to it, See the engine, and method.txt names its plain text, engine.txt. Part 8's line says it as the engine page does: 1 idea in every ad, however different the ads look.
- **2.2, 26 Oct 2026, an upgrade.** Part 20's rule runs everywhere now: in part 6, and in the calculator, which reads your number against the line you picked. Part 6's line at the top says what part 6 says: Point B is a reading, not a promised date. Part 7: the new price stays under its new line down to about 24 of every 100 leads, and makes more money than today only from about 27. Parts 9 and 12: the $5 a day on the site's visitors is inside the $2,600, a 2nd, tiny ad set that isn't read. Parts 20 and 23: the 5 steps credited to Ralph Burns, and truMedic's count marked as my record. The site has a privacy page now, linked from the privacy bar and the foot of the page (parts 16 and 28): https://raminkarimi.ca/privacy/. The pixel sends page views only. On a phone, the way back to the 30 lines is a small square, and the privacy bar is 1 line. The page prints whole.
- **2.1, 26 Oct 2026, an upgrade.** Part 20: near your own line, how to scale in steps, and when it can be decided. Part 6: Point B is a reading, the day your numbers can answer and the number they give. Parts 9 and 12: how many new pieces the example business can read in a month, and its retargeting, as numbers. Part 16: the US rules on health data, and a tracker of the states' privacy laws. Part 2: the broker survey said without its numbers. Parts 25 and 28: 2 lines shorter.
- **2.0, 26 Oct 2026, a change.** The arc is section III now, right after the road, and every part of it is worked on the example business: the offer, the 1 thing, the ad, the page, the reply, the follow-up and going live. Part 20 says how to scale near your line, before the count can prove it. The cases give each business's lesson, its number where its own page has one, and a link to that page. The sources with their dates, every version and what's left out moved to their own file: https://raminkarimi.ca/method/sources.txt. 30 parts instead of 29, so the part numbers changed.
- **1.0, 26 Oct 2026, the first.** The first version.

**What changed since my older notes.** My field notes (the older articles on orcasmarketing.com) and its case pages are older than this page. If you or your AI read them, this is what's current:
- **The learning rule of about 50 a week.** Meta's help still says about 50 results in a week, per ad set, and its API carries each ad set's own threshold. So read the count in your own account.
- **Campaign ladders that start on landing page views,** a setup in the older notes, teach Meta to find clickers.
- **Fixed numbers as rules,** a cost ceiling for everyone, give way to your own numbers.
- **Weekly and monthly calendars** give way to the reading.
- **2 pixels a location** became 1, with the location on the event.
- **"True attribution"** became counted, not caused.
- **The arc no longer stops at the page.** It runs on through the reply and the follow-up.
- **Point A and Point B** named a problem and a goal on the older case pages. Here they mean what parts 5 and 6 say.
- **The ORCAS pages themselves.** The case pages on orcasmarketing.com are older than this page. Where they disagree, this page is current.

**What's left out, and why.**
- **The reply-time numbers that travel around.** No clean study stands behind them. The "7 times" from the 2011 Harvard Business Review study is about qualifying a lead within the hour, not a sale, and it's a correlation, not a test (part 11).
- **80/20, "5 to 25 times cheaper to keep a customer", and 60:40 as a rule.** No clean source, or a rule of thumb said as a measurement (part 2).
- **Meta's "typically 5% more conversions" for people who use its assistant.** Its method isn't published (part 14).
- **The ratios a vendor sells,** like "creative is 47% of sales" or "ads die after 3 days". No clean source stands behind them (part 9).
- **Tool prices.** They change in weeks. Each tool's pricing page is listed under part 22.
- **The new Andromeda, and its 100x.** Meta rebuilt the part of its system that picks which ads get considered (its engineers' post, 28 October 2026). The 100x is how much more it can handle, not a smarter model, and it changes no step here (my reading).
- **Platform news that doesn't change a step.** It goes stale fast. The weekly check watches it, and it comes in when it changes what you do.

**The sources, part by part.** Every source this page leans on, with the date it was read and its link where there is one. A line that says "as reported" was read through someone else's report.

Parts 1, 8, 12, 24, 25, 28, 29 and 30 lean on no outside source.

**Part 2.**
- Dixon and McKenna, Stop Losing Sales to Customer Indecision, Harvard Business Review (24 Jun 2022), from their book The JOLT Effect (2022). https://hbr.org/2022/06/stop-losing-sales-to-customer-indecision. Read 10 Oct 2026.
- Dixon and McKenna, What is the JOLT Effect?, their own site (9 Oct 2024): the 56%. https://www.jolteffect.com/blog/what-is-the-jolt-effect. Read 10 Oct 2026.
- Verplanken and Roy (2016), Journal of Environmental Psychology 45: the field test on 800 people. https://researchportal.bath.ac.uk/en/publications/empowering-interventions-to-promote-sustainable-lifestyles-testin/. Read 10 Oct 2026.
- Court, Elzinga, Mulder and Vetvik, The consumer decision journey, McKinsey Quarterly (1 Jun 2009). https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-consumer-decision-journey. Read 10 Oct 2026.
- BrightLocal, Local Consumer Review Survey 2026 (11 Feb 2026), self-reported. https://www.brightlocal.com/research/local-consumer-review-survey/. Read 10 Oct 2026.
- Dechêne, Stahl, Hansen and Wänke (2010), The truth about the truth: a meta-analytic review of the truth effect, 51 studies. https://doi.org/10.1177/1088868309352251. Read 26 Oct 2026.
- JPMorgan Chase Institute, Farrell, Wheat and Mac, Growth, Vitality, and Cash Flows (Jul 2018): 138,000 small businesses. https://www.jpmorganchase.com/content/dam/jpmc/jpmorgan-chase-and-co/institute/pdf/institute-growth-vitality-cash-flows.pdf. Read 10 Oct 2026.
- Aridor, Che, Hollenbeck, Kaiser and McCarthy (2025), Evaluating the Impact of Privacy Regulation on E-Commerce Firms, Management Science (online 20 Nov 2025). https://doi.org/10.1287/mnsc.2024.06600. Read 10 Oct 2026.
- Cepeda, Pashler, Vul, Wixted and Rohrer (2006), Distributed practice in verbal recall tasks, Psychological Bulletin 132(3): 839 tests in 317 experiments, from its abstract. https://doi.org/10.1037/0033-2909.132.3.354. Read 26 Oct 2026.
- Gordon, Zettelmeyer, Bhargava and Chapsky (2019), A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook, Marketing Science 38(2). https://doi.org/10.1287/mksc.2018.1135. Read 10 Oct 2026.
- Tellis (2009), Generalizations about Advertising Effectiveness in Markets, Journal of Advertising Research. https://doi.org/10.2501/S0021849909090357. Read 10 Oct 2026.
- IBBA and M&A Source, Market Pulse Q2 2026 Highlights, a survey of business brokers. https://www.ibba.org/wp-content/uploads/2026/08/mp-highlights-q2-2026.pdf. Read 10 Oct 2026.
- Dawes (2021), Advertising effectiveness and the 95-5 rule, Ehrenberg-Bass for the LinkedIn B2B Institute. https://business.linkedin.com/advertise/resources/b2b-institute/b2b-research/trends/95-5-rule. Read 25 Oct 2026.
- Binet and Field, as the IPA tells it: The next chapter for The Long and the Short of It (13 Sep 2023). https://ipa.co.uk/knowledge/ipa-blog/the-next-chapter-for-the-long-and-the-short-of-it/. Read 25 Oct 2026.
- Binet and Field, The 5 Principles of Growth in B2B Marketing, the LinkedIn B2B Institute (2019). https://business.linkedin.com/advertise/resources/b2b-institute/marketing-as-growth. Read 25 Oct 2026.

**Part 3.**
- Hartnett, Gelzinis, Beal, Kennedy and Sharp (2021), When Brands Go Dark, Journal of Advertising Research 61(3): the journal's summary. https://thearf.org/?p=362846. Read 10 Oct 2026.

**Part 4.**
- Anthropic, Claude's web fetch tool, its docs. https://platform.claude.com/docs/en/agents-and-tools/tool-use/web-fetch-tool. Read 25 Oct 2026.
- Vercel, The rise of the AI crawler (17 Dec 2024), as reported. https://vercel.com/blog/the-rise-of-the-ai-crawler. Read 25 Oct 2026.
- Glenn Gabe, on AI search and JavaScript rendering (11 Aug 2025, updated 19 Oct 2026), as reported. https://www.gsqi.com/marketing-blog/ai-search-javascript-rendering. Read 25 Oct 2026.
- OpenAI, its crawlers page, its docs. https://developers.openai.com/api/docs/bots. Read 25 Oct 2026.
- Google Search Central, AI features and your website (updated 10 Dec 2025). https://developers.google.com/search/docs/appearance/ai-features. Read 25 Oct 2026.
- Meta's help, About prohibited information. https://www.facebook.com/business/help/361948878201809. Read 6 Sep and 26 Oct 2026.
- Meta's help, How to choose a Special Ad Category. https://www.facebook.com/business/help/298000447747885. Read 6 Sep, 1 Oct, 10 Oct and 26 Oct 2026.
- Meta's help, Special Ad Categories now include financial products and services: credit, insurance, bank accounts, investing and payment services. https://www.facebook.com/business/help/510724041294968. Read 6 Sep, 1 Oct and 26 Oct 2026.
- Meta's help, About exclusion-only custom audiences: not offered in special ad categories. https://www.facebook.com/business/help/1011010098188443. Read 1 and 26 Oct 2026.
- Meta's help, Create a campaign to acquire new customers: the customer lifecycle setting, and its social issue and pharmaceutical limit. https://www.facebook.com/business/help/1740191093676743. Read 1, 10 and 26 Oct 2026.
- Meta's Advertising Standards, Financial and Insurance Products and Services: identity verification required (26 Oct 2026), and US investment ads (29 Oct 2026). https://transparency.meta.com/policies/ad-standards/restricted-goods-services/financial-services/. Read 12 Nov 2026.

**Part 5.**
- Meta's help, About the learning phase. https://www.facebook.com/business/help/112167992830700. Read 1, 10, 25 and 26 Oct 2026.
- Meta's help, Significant edits and the learning phase. https://www.facebook.com/business/help/316478108955072. Read 10 and 26 Oct 2026.
- Meta's help, About learning limited: "Learning limited isn't a penalty". https://www.facebook.com/business/help/269269737396981. Read 26 Oct 2026.

**Part 6.**
- Meta's developer docs, Bid Strategy: the cost cap. https://developers.facebook.com/documentation/ads-commerce/marketing-api/bidding/overview/bid-strategy. Read 25 and 26 Oct 2026.

**Part 7.**
- Marn and Rosiello (1992), Managing Price, Gaining Profit, Harvard Business Review. https://hbr.org/1992/09/managing-price-gaining-profit. Read 10 Oct 2026.
- Lewis (2006), Customer Acquisition Promotions and Customer Asset Value, Journal of Marketing Research 43(2). https://doi.org/10.1509/jmkr.43.2.195. Read 10 and 26 Oct 2026.
- Anderson and Simester (2004), Long-Run Effects of Promotion Depth on New Versus Established Customers, Marketing Science 23(1). https://doi.org/10.1287/mksc.1030.0040. Read 10 and 26 Oct 2026.
- Charley Tichenor, Disrupter School, his free prompt page (no date). https://disrupterschool.com/claude-prompt. Read 25 and 26 Oct 2026.

**Part 9.**
- Meta's help, on managing ad volume. https://www.facebook.com/business/help/2720085414702598. Read 1 and 25 Oct 2026.
- Xiong and others (2026), LLaTTE, Meta's paper on arXiv (27 Jan 2026), not peer reviewed. https://arxiv.org/abs/2601.20083. Read 10 Oct 2026.
- Meta Engineering, GenRecs Tokenization: Transforming Ads Recommendation at Meta with Stable Model Vocabulary (19 Oct 2026): a new ad starts from its neighbours. https://engineering.fb.com/2026/10/19/ml-applications/genrecs-tokenization-transforming-ads-recommendation-at-meta-with-stable-model-vocabulary/. Read 16 Nov 2026.
- Meta's Community Standards, Spam, which its ad standards apply to ads. https://transparency.meta.com/policies/community-standards/spam/. Read 3 Oct and 26 Oct 2026.
- Analytics at Meta, Creative fatigue: how advertisers can improve performance by managing repeated exposures (10 May 2023). https://medium.com/@AnalyticsAtMeta/creative-fatigue-how-advertisers-can-improve-performance-by-managing-repeated-exposures-e76a0ea1084d. Read 10 and 26 Oct 2026.
- FTC, FTC's Endorsement Guides: What People Are Asking (updated 15 Jul 2025). https://consumer.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking. Read 25 and 26 Oct 2026.
- Liana S., Founder Content Converts, a field note on orcasmarketing.com (21 Jun 2025): founder content in the middle. https://www.orcasmarketing.com/field-notes/founder-content-converts. Read 25 and 26 Oct 2026.

**Part 10.**
- Liu, White and Dumais (2010), Understanding Web Browsing Behaviors through Weibull Analysis of Dwell Time, SIGIR 2010, Microsoft Research. https://www.microsoft.com/en-us/research/wp-content/uploads/2010/10/dwelltime.pdf. Read 10 Oct 2026.
- Nielsen Norman Group, Jakob Nielsen, How Long Do Users Stay on Web Pages? (Sep 2011). https://www.nngroup.com/articles/how-long-do-users-stay-on-web-pages/. Read 10 Oct 2026.
- Weinreich, Obendorf, Herder and Mayer (2008), ACM Transactions on the Web, 25 people, as Nielsen Norman Group reports it in How Little Do Users Read? (May 2008). https://www.nngroup.com/articles/how-little-do-users-read/. Read 10 Oct 2026.
- O'Keefe (1999), How to Handle Opposing Arguments in Persuasive Messages: A Meta-Analytic Review of the Effects of One-Sided and Two-Sided Messages, Communication Yearbook 22(1): the abstract. https://doi.org/10.1080/23808985.1999.11678963. Read 26 Oct 2026.
- Unbounce, 2024 Conversion Benchmark Report, a vendor's data. https://unbounce.com/conversion-benchmark-report/. Read 10 Oct 2026.
- Google Ads' help, About Quality Score for Search campaigns: landing page experience. https://support.google.com/google-ads/answer/2404197. Read 25 Oct 2026.
- Google Ads' help, 5 ways to use Quality Score to improve your performance. https://support.google.com/google-ads/answer/6167130. Read 25 and 26 Oct 2026.
- Meta's newsroom, Reducing Links to Low-Quality Web Page Experiences (10 May 2017, updated 7 Nov 2019). https://about.fb.com/news/2017/05/reducing-links-to-low-quality-web-page-experiences/. Read 25 Oct 2026.
- Same as part 9: Meta's Community Standards, Spam, which its ad standards apply to ads.
- Meta's Advertising Standards, Privacy Violations and Personal Attributes. https://transparency.meta.com/policies/ad-standards/objectionable-content/privacy-violations-personal-attributes/. Read 1 Oct and 26 Oct 2026.
- Office of the Privacy Commissioner of Canada, with Alberta and British Columbia, Guidelines for obtaining meaningful consent (May 2018). https://www.priv.gc.ca/en/privacy-topics/collecting-personal-information/consent/gl_omc_201805/. Read 25 Oct 2026.
- Cardinal Digital Marketing, Alex Membrillo, How Meta's Data Restrictions Impact Healthcare Advertising Strategies (5 Feb 2025, updated 28 Jul 2026), as reported. https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/. Read 26 Oct 2026.
- Jon Loomer, How to Get Results Using Special Ad Categories (27 Mar 2024, updated 6 Mar 2025): what Meta's own form may not ask. https://www.jonloomer.com/get-results-using-special-ad-categories/. Read 26 Oct 2026.

**Part 11.**
- Oldroyd, McElheran and Elkington, The Short Life of Online Sales Leads, Harvard Business Review (Mar 2011). https://hbr.org/2011/03/the-short-life-of-online-sales-leads. Read 10 Oct 2026.
- Hennessey Digital, a law-firm marketing agency, 2025 Lead Form Response Time Study (early 2025): 1,333 US law firms, a vendor's data. https://hennessey.com/2025-lead-form-response-time-study/. Read 10 Oct 2026.
- Luo, Tong, Fang and Qu (2019), Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases, Marketing Science 38(6). https://ideas.repec.org/a/inm/ormksc/v38y2019i6p937-947.html. Read 10 Oct 2026.
- Brynjolfsson, Li and Raymond (2025), Generative AI at Work, Quarterly Journal of Economics 140(2). https://doi.org/10.1093/qje/qjae044. Read 10 Oct 2026.
- Meta's newsroom, Introducing Meta Business Agent, on its WhatsApp Business blog (3 Jun 2026). https://whatsappbusiness.com/blog/introducing-meta-business-agent-ai/. Read 25 and 26 Oct 2026.
- Twilio, A2P 10DLC registration application quickstart (updated 25 Sep 2026). https://www.twilio.com/docs/messaging/compliance/a2p-10dlc/quickstart. Read 25 and 26 Oct 2026.

**Part 13.**
- Same as part 5: Meta's help, About the learning phase.
- Same as part 5: Meta's help, Significant edits and the learning phase.

**Part 14.**
- Stratechery, Ben Thompson, An Interview with Meta CEO Mark Zuckerberg About AI and the Evolution of Social Media (1 May 2025). https://stratechery.com/2025/an-interview-with-meta-ceo-mark-zuckerberg-about-ai-and-the-evolution-of-social-media/. Read 10 Oct 2026.
- Meta's newsroom, Advertising Week New York 2026 (6 Oct 2026), in its Latin America edition. https://about.fb.com/ltam/news/2026/10/advertising-week-new-york-2026-nuevas-capacidades-de-ia-para-guiar-campanas-y-llegar-a-los-clientes/. Read 25 Oct 2026.
- Meta's newsroom, Introducing Muse for Small Business (29 Sep 2026, updated 8 Oct 2026). https://about.fb.com/news/2026/09/introducing-muse-small-business/. Read 25 Oct 2026.
- Meta's developer docs, Value Rules. https://developers.facebook.com/documentation/ads-commerce/marketing-api/bidding/value-rules. Read 26 Oct 2026.
- Meta's help, About Advantage+ creative: "Some enhancements may be turned on by default". https://www.facebook.com/business/help/297506218282224. Read 1 and 26 Oct 2026.
- PPC Land, Meta will turn on product browsing in existing ads on October 28 (15 Oct 2026): Meta's notice, as reported. https://ppc.land/meta-will-turn-on-product-browsing-in-existing-ads-on-october-28/. Read 12 Nov 2026.
- Haus, Tyler Horner, The Meta Report: Lessons from 640 Haus Incrementality Experiments (28 Jul 2025), a vendor's data. https://www.haus.io/blog/the-meta-report-lessons-from-640-haus-incrementality-experiments. Read 3, 10 and 26 Oct 2026.

**Part 15.**
- Meta's developer docs, Conversions API Best Practices. https://developers.facebook.com/documentation/ads-commerce/conversions-api/best-practices. Read 25 Oct 2026.
- Meta's developer docs, Verifying Your Setup: match quality. https://developers.facebook.com/documentation/ads-commerce/conversions-api/verifying-setup. Read 25 Oct 2026.
- Meta's developer docs, Conversions API overview: "Conversions API with Meta". https://developers.facebook.com/documentation/ads-commerce/conversions-api. Read 25 Oct 2026.
- Shopify's help, Meta data sharing: ad blockers. https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/meta-data-sharing. Read 25 Oct 2026.
- Meta's developer docs, Conversions API Gateway. https://developers.facebook.com/documentation/ads-commerce/gateway-products/conversions-api-gateway. Read 25 Oct 2026.
- Meta's developer docs, Conversions API for CRM integration: the stages, and Conversion Leads with its gates. https://developers.facebook.com/documentation/ads-commerce/conversions-api/conversion-leads-integration. Read 25 and 26 Oct 2026.
- Meta's developer docs, Conversions API for Server-Side Google Tag Manager. https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/gtm-server-side. Read 25 Oct 2026.
- Meta's developer docs, Parameter Builder Library. https://developers.facebook.com/documentation/ads-commerce/conversions-api/parameter-builder-library. Read 26 Oct 2026.
- Meta for Developers blog, Introducing Graph API v26.0 and Marketing API v26.0 (29 Jul 2026): the Parameter Builder in the Business SDK. https://developers.facebook.com/blog/post/2026/07/29/introducing-graph-api-v26-and-marketing-api-v26/. Read 26 Oct 2026.
- Meta's developer docs, Handling Duplicate Pixel and Conversions API Events. https://developers.facebook.com/documentation/ads-commerce/conversions-api/deduplicate-pixel-and-server-events. Read 25 Oct 2026.
- Meta's developer docs, Server Event Parameters. https://developers.facebook.com/documentation/ads-commerce/conversions-api/parameters/server-event. Read 25 Oct 2026.
- Meta's developer docs, Customer Information Parameters. https://developers.facebook.com/documentation/ads-commerce/conversions-api/parameters/customer-information-parameters. Read 25 Oct 2026.
- Meta's developer docs, Dataset Quality API: Additional Conversions Reported. https://developers.facebook.com/documentation/ads-commerce/conversions-api/dataset-quality-api. Read 25 Oct 2026.
- Meta's help, Set up automatic events in Meta Events Manager: the setup screen, and that you can decline. https://www.facebook.com/business/help/555177831677798. Read 1, 10 and 26 Oct and 12 Nov 2026.
- Meta's help, About automatic events. https://www.facebook.com/business/help/1292598407460746. Read 1, 10 and 26 Oct 2026.
- Meta's help, Measure conversions on customer devices: what it is, who it applies to, on by default, and how to turn it off, on 2 pages. https://www.facebook.com/business/help/4237575203200036 and https://www.facebook.com/business/help/2192875204996675. Read 12 Nov 2026.
- Jon Loomer, his tip on measuring conversions on customer devices (9 Nov 2026): the 12 Nov start, as reported. https://jonloomer.com/qvt/measure-conversions-on-customer-devices. Read 12 Nov 2026.
- PPC Land, Meta pixel will count more conversions from Nov 12 unless advertisers opt out (27 Oct 2026), as reported. https://ppc.land/meta-pixel-will-count-more-conversions-from-nov-12-unless-advertisers-opt-out/. Read 12 Nov 2026.
- Same as part 10: Cardinal Digital Marketing, Alex Membrillo, How Meta's Data Restrictions Impact Healthcare Advertising.
- Meta's help, About advertising restrictions: the business portfolio, the ad account, the Page and the profile. https://www.facebook.com/business/help/975570072950669. Read 6 Sep and 26 Oct 2026.
- Meta for Developers blog, Ads Insights API metric availability updates (16 Oct 2025): the 7 and 28-day view windows, and how long data is kept. https://developers.facebook.com/blog/post/2025/10/16/ads-insights-api-metric-availability-updates/. Read 10 and 25 Oct 2026.

**Part 16.**
- Meta's developer docs, Engagement Custom Audiences: Instagram, 730 days. https://developers.facebook.com/documentation/ads-commerce/marketing-api/audiences/guides/engagement-custom-audiences. Read 25 and 26 Oct 2026.
- Same as part 15: Meta's developer docs, Customer Information Parameters.
- Same as part 15: Meta's developer docs, Conversions API for CRM integration: the stages, and Conversion Leads with its gates.
- Same as part 4: Meta's help, Create a campaign to acquire new customers: the customer lifecycle setting, and its social issue.
- Meta's developer docs, Customer File Custom Audiences. https://developers.facebook.com/documentation/ads-commerce/marketing-api/audiences/guides/custom-audiences. Read 25 Oct 2026.
- Same as part 4: Meta's help, About prohibited information.
- Office of the Privacy Commissioner of Canada, PIPEDA requirements in brief (modified 1 May 2024). https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/pipeda_brief/. Read 25 Oct 2026.
- Same as part 10: Office of the Privacy Commissioner of Canada, with Alberta and British Columbia, Guidelines for obtaining.
- CRTC, Frequently Asked Questions about Canada's Anti-Spam Legislation (modified 26 Feb 2026). https://crtc.gc.ca/eng/com500/faq500.htm. Read 25 Oct 2026.
- FTC, CAN-SPAM Act: A Compliance Guide for Business. https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business. Read 25 Oct 2026.
- eCFR, 47 CFR 64.1200, the FCC's rule, current text. https://www.ecfr.gov/current/title-47/chapter-I/subchapter-B/part-64/subpart-L/section-64.1200. Read 25 Oct 2026.
- FTC, Health Breach Notification Rule (page updated 9 Sep 2026). https://www.ftc.gov/legal-library/browse/rules/health-breach-notification-rule. Read 26 Oct 2026.
- Washington State Office of the Attorney General, Protecting Washingtonians' Personal Health Data and Privacy: the My Health My Data Act. https://www.atg.wa.gov/protecting-washingtonians-personal-health-data-and-privacy. Read 26 Oct 2026.
- IAPP, US State Privacy Legislation Tracker (updated 8 Sep 2026). https://iapp.org/resources/article/us-state-privacy-legislation-tracker/. Read 26 Oct 2026.

**Part 17.**
- Same as part 5: Meta's help, About the learning phase.
- Blake, Nosko and Tadelis (2015), Consumer Heterogeneity and Paid Search Effectiveness, Econometrica 83(1). https://doi.org/10.3982/ECTA12423. Read 10 and 25 Oct 2026.
- Same as part 15: Meta's developer docs, Conversions API for CRM integration: the stages, and Conversion Leads with its gates.
- Meta's developer docs, Conversions API for CRM for platforms, its partner doc (no date): the 200 leads, the 60% and the 2 stages. https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/conversions-api-crm-for-platforms. Read 25 Oct 2026.
- Privyr, its blog on Meta lead ads optimisation (13 Sep 2025, updated 23 Oct 2025): the 200 minimum. https://www.privyr.com/blog/privyr-meta-lead-ads-optimisation/. Read 25 Oct 2026.
- Meta's help, About attribution models and attribution settings. https://www.facebook.com/business/help/460276478298895. Read 1 and 26 Oct 2026.
- Meta's help, Requirements to use Maximize value of conversions. https://www.facebook.com/business/help/571188993373447. Read 3 and 26 Oct 2026.
- Meta's help, Set up maximize value of conversions for predicted lifetime value (pLTV). https://www.facebook.com/business/help/2519794055122336. Read 3 and 26 Oct 2026.
- Meta's developer docs, Integration Guidance: Predicted Lifetime Value (pLTV). https://developers.facebook.com/documentation/ads-commerce/conversions-api/guides/predicted-lifetime-value. Read 3 and 26 Oct 2026.
- Same as part 4: Meta's help, Create a campaign to acquire new customers: the customer lifecycle setting, and its social issue.
- Jon Loomer, Customer Lifecycle Strategy, Attribution Updates, and More (2 Apr 2026). https://www.jonloomer.com/customer-lifecycle-strategy/. Read 25 and 26 Oct 2026.
- Jon Loomer, Meta Adds Automatic Customer Exclusions (13 Oct 2026). https://www.jonloomer.com/meta-automatic-customer-exclusions/. Read 25 and 26 Oct 2026.
- Jon Loomer, Check Your Existing Customer Exclusions (31 Aug 2026). https://www.jonloomer.com/qvt/existing-customer-exclusions/. Read 25 and 26 Oct 2026.
- Meta's developer docs, Advantage+ audience. https://developers.facebook.com/docs/marketing-api/audiences/reference/targeting-expansion/advantage-audience/. Read 10 and 26 Oct 2026.
- Littledata's help, New and Returning Customer Purchase in Meta Ads. https://help.littledata.io/posts/meta-new-returning-customer-purchase-event. Read 10, 25 and 26 Oct 2026.
- Jon Loomer, Should You Optimize for a Custom Conversion? (5 Oct 2026). https://www.jonloomer.com/qvt/optimize-custom-conversion/. Read 25 and 26 Oct 2026.
- Wicked Reports' help centre, Advanced Signal for Meta: Purchase_NC and its rules. https://help.wickedreports.com/advanced-signal-facebook-capi-0. Read 25 and 26 Oct 2026.
- Charley Tichenor, New BEST 2026 Meta Ads Course After Andromeda (2026), on his YouTube channel: the new-customer target, at 1:15:09. https://www.youtube.com/watch?v=s6PyrJpBJwA&t=4509. Read 16 Nov 2026, from its transcript.

**Part 18.**
- Tier 11, Marketing Performance Indicators page (no date, © 2025). https://www.tiereleven.com/marketing-performance-indicators. Read 25 and 26 Oct 2026.
- Tier 11, home page (no date, © 2025). https://www.tiereleven.com/. Read 25 Oct 2026.
- Tier 11, its team page: Ralph Burns' and John Moran's titles. https://www.tiereleven.com/about-us/meet-the-team. Read 25 Oct 2026.
- Wicked Reports, Scott Desgrosseilliers, The Paid Traffic Truth, DTC benchmark for 21 to 27 Jun 2026 (6 Jul 2026). https://www.wickedreports.com/blog/paid-traffic-truth-dtc-benchmark-jun-21-27-2026. Read 25 and 26 Oct 2026.
- Triple Whale, its metrics library: NCPA. https://kb.triplewhale.com/en/articles/6127778-summary-page-metrics-library. Read 25 Oct 2026.
- Northbeam, Metrics 101: CAC (New). https://docs.northbeam.io/docs/northbeam-metrics-101. Read 25 Oct 2026.
- Common Thread Collective, Dave Rekuc, Marketing Efficiency Ratio (MER) and Ecommerce (29 Mar 2022): aMER. https://commonthreadco.com/blogs/coachs-corner/marketing-efficiency-ratio-mer-ecommerce-rating. Read 25 and 26 Oct 2026.
- Jon Loomer, Meta Ads Attribution Reporting: What Your Results Really Mean (2 Jun 2026). https://www.jonloomer.com/meta-ads-attribution-reporting/. Read 25 and 26 Oct 2026.
- Perpetual Traffic 666, The 5 Step Formula to Determine Your nCAC (28 Jan 2025). https://perpetualtraffic.com/podcast/episode-666-the-5-step-formula-to-determine-your-ncac/. Read 25 and 26 Oct 2026.
- Perpetual Traffic 668, Part 2, The 5 Step Formula to Determine Your nCAC (4 Feb 2025). https://perpetualtraffic.com/podcast/episode-668-part-2-the-5-step-formula-to-determine-your-ncac/. Read 25 and 26 Oct 2026.
- Perpetual Traffic 673, Why Your Marketing Tracking Sucks (Even If You Think It Doesn't) and How to Fix It (21 Feb 2025). https://perpetualtraffic.com/podcast/episode-673-why-your-marketing-tracking-sucks-even-if-you-think-it-doesnt-and-how-to-fix-it/. Read 25 and 26 Oct 2026.
- Perpetual Traffic 791, on 5 missed forecasts, 1 budget shift and 4 straight hits (14 Apr 2026). https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/. Read 25 and 26 Oct 2026.
- Perpetual Traffic 801, From $2.5M to $4M a Month. Ad Spend Barely Changed. Here's Why (28 Jul 2026). https://perpetualtraffic.com/podcast/episode-801-from-2-5m-to-4m-a-month-ad-spend-barely-changed-heres-why/. Read 25 and 26 Oct 2026.
- Wicked Reports' help centre, Click Date vs. Conversion Date in Wicked 2.0. https://help.wickedreports.com/click-date-vs.-conversion-date-in-wicked-2.0. Read 25 and 26 Oct 2026.
- Meta, its Q3 2026 results (21 Oct 2026), SEC exhibit 99.1. https://www.sec.gov/Archives/edgar/data/0001326801/000162828026066700/meta-09302026xexhibit991.htm. Read 25 and 26 Oct 2026.
- Meta, its Form 10-Q for Q3 2026: price per ad in the US and Canada. https://www.sec.gov/Archives/edgar/data/0001326801/000162828026066773/meta-20260930.htm. Read 26 Oct 2026.

**Part 19.**
- Shopify's help, Customers reports: customer cohort analysis. https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/customers-reports. Read 25 Oct 2026.
- Shopify, pricing: the reports on every plan. https://www.shopify.com/pricing. Read 25 Oct 2026.
- Google Ads' help, the 540-day lapse window. https://support.google.com/google-ads/answer/12077475. Read 25 and 26 Oct 2026.
- Same as part 17: Jon Loomer, Meta Adds Automatic Customer Exclusions (13 Oct 2026).
- Wicked Reports, its technology page: the matching keys. https://www.wickedreports.com/platform/technology. Read 25 Oct 2026.
- Wicked Reports' help centre, a lead who buys with a different email. https://help.wickedreports.com/what-happens-to-my-attribution-if-a-lead-becomes-a-customer-using-a-different-email. Read 25 Oct 2026.
- Shopify's help, selling through Meta's checkout. https://help.shopify.com/en/manual/online-sales-channels/agentic-storefronts/meta. Read 25 and 26 Oct 2026.
- Wicked Reports' help centre, Amazon sales and ad data. https://help.wickedreports.com/how-to-integrate-amazon-sales-and-ad-data. Read 25 and 26 Oct 2026.
- Amazon Ads, Your complete guide to Amazon Attribution: free, beta, for Brand Registry brands and vendors. https://advertising.amazon.com/library/guides/basics-of-amazon-attribution. Read 25 and 26 Oct 2026.
- TikTok Shop, Customer Service Policy (21 Sep 2026). https://seller-us.tiktok.com/university/essay?knowledge_id=7454760317110062&lang=en. Read 25 and 26 Oct 2026.
- TikTok Ads help, About attribution for GMV Max (updated Jun 2026). https://ads.tiktok.com/help/article/about-attribution-for-gmv-max?lang=en. Read 25 and 26 Oct 2026.
- Jon Loomer, his tip on Audience Segments (7 Jun 2026). https://www.jonloomer.com/qvt/audience-segments-failures/. Read 25 and 26 Oct 2026.
- Perpetual Traffic 675, How Meta Ads Manager Is Lying to You & What You Can Do About It (28 Feb 2025). https://perpetualtraffic.com/podcast/episode-675-how-meta-ads-manager-is-lying-to-you-what-you-can-do-about-it/. Read 25 and 26 Oct 2026.

**Part 20.**
- Same as part 18: Perpetual Traffic 666, The 5 Step Formula to Determine Your nCAC (28 Jan 2025).
- Same as part 18: Perpetual Traffic 668, Part 2, The 5 Step Formula to Determine Your nCAC (4 Feb 2025).
- Perpetual Traffic 692, How to Acquire New Customers Profitably Using The nCAC Calculator (29 Apr 2025). https://perpetualtraffic.com/podcast/episode-692-how-to-acquire-new-customers-profitable-using-the-ncac-calculator/. Read 25 and 26 Oct 2026.
- Perpetual Traffic 706, The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers' 5 Forces (17 Jun 2025). https://perpetualtraffic.com/podcast/episode-706-the-muddled-attribution-puzzle-solved-scott-desgrosseilliers-5-forces/. Read 25 and 26 Oct 2026.
- Wicked Reports' help centre, setting the zones: the break-even nCAC. https://help.wickedreports.com/5-forces-setting-intention-primary-metric-zones. Read 25 and 26 Oct 2026.
- Same as part 5: Meta's help, About the learning phase.
- Meta's developer docs, Ad Campaign Learning Stage Info: each ad set's own threshold. https://developers.facebook.com/docs/marketing-api/reference/ad-campaign-learning-stage-info. Read 25 and 26 Oct 2026.
- Same as part 9: Meta's help, on managing ad volume.
- PPC Land, Meta says ad sets under 50 weekly conversions cost 28% more per purchase (Oct 2026): Meta for Business, Peak Season 2026 (21 Oct 2026), as reported. https://ppc.land/meta-says-ad-sets-under-50-weekly-conversions-cost-28-more-per-purchase/. Read 12 Nov 2026.
- Social Media Today, on Meta's advice to let campaigns gather data (Oct 2026): the same post, as reported. https://www.socialmediatoday.com/news/meta-says-advertisers-should-let-campaigns-gather-data/. Read 12 Nov 2026.

**Part 21.**
- Same as part 17: Meta's help, About attribution models and attribution settings.
- Same as part 15: Meta for Developers blog, Ads Insights API metric availability updates (16 Oct 2025): the 7 and 28-day view.
- Jon Loomer, How Meta Ads Attribution Works in 2026 (10 Mar 2026). https://www.jonloomer.com/meta-ads-attribution-2026/. Read 10, 25 and 26 Oct 2026.
- Jon Loomer, Click-Through Attribution Now Requires a Link Click (3 Mar 2026). https://www.jonloomer.com/click-through-attribution-link-click/. Read 25 Oct 2026.
- Perpetual Traffic 736, The Future of Media Buying: John Moran on cAPI Imports + Edge Tagging (Part 1) (30 Sep 2025). https://perpetualtraffic.com/podcast/episode-736-the-future-of-media-buying-john-moran-on-capi-imports-edge-tagging-part-1/. Read 25 and 26 Oct 2026.
- Google Ads' help, About conversion windows. https://support.google.com/google-ads/answer/3123169. Read 25 Oct 2026.
- Google Ads' help, About attribution models. https://support.google.com/google-ads/answer/6259715. Read 25 Oct 2026.
- Shopify's help, Marketing reports: Online Store orders, clicks only, the "Any click" model and the September 2026 change. https://help.shopify.com/en/manual/reports-and-analytics/shopify-reports/report-types/default-reports/marketing-reports. Read 25 Oct 2026.
- TikTok Ads help, About TikTok Shop Ads attribution (updated Aug 2025). https://ads.tiktok.com/resources/help/article/about-tiktok-shop-ads-attribution?lang=en. Read 25 Oct 2026.
- Same as part 19: TikTok Ads help, About attribution for GMV Max (updated Jun 2026).
- Flurry Analytics, its ATT opt-in rate page (updated 2 May 2022), a vendor's panel. https://www.flurry.com/blog/att-opt-in-rate-monthly-updates/. Read 10 Oct 2026.
- Apple Developer, User Privacy and Data Use. https://developer.apple.com/app-store/user-privacy-and-data-use/. Read 25 Oct 2026.
- Apple Support, If an app asks to track your activity (19 Dec 2025). https://support.apple.com/en-us/102420. Read 25 Oct 2026.
- WebKit, Tracking Prevention in WebKit (no date). https://webkit.org/tracking-prevention/. Read 25 Oct 2026.
- Same as part 15: Shopify's help, Meta data sharing: ad blockers.
- Google Ads' help, About modeled online conversions. https://support.google.com/google-ads/answer/10081327. Read 25 Oct 2026.
- Wicked Reports, The 5 Forces Methodology: the 30-day and 7-day windows. https://www.wickedreports.com/methodology. Read 25 Oct 2026.
- Wicked Reports, 5 Forces: Intention. https://www.wickedreports.com/methodology/intention. Read 25 Oct 2026.
- Wicked Reports, 5 Forces: Expectation. https://www.wickedreports.com/methodology/expectation. Read 25 and 26 Oct 2026.
- Wicked Reports, 5 Forces: Action, the decision log. https://www.wickedreports.com/methodology/action. Read 25 Oct 2026.
- Meta's developer docs, Lift Study: Conversion Lift. https://developers.facebook.com/documentation/ads-commerce/marketing-api/guides/lift-studies. Read 25 Oct 2026.
- Polar Analytics, its Causal Lift FAQ. https://intercom.help/polar-app/en/articles/10905259-causal-lift-faq. Read 25 and 26 Oct 2026.
- Haus, pricing. https://haus.io/pricing. Read 25 Oct 2026.
- Measured, its site. https://measured.com. Read 25 Oct 2026.
- Perpetual Traffic 808, Why Your 'Winning' Ad Is Probably the One You're About to Kill (22 Sep 2026). https://perpetualtraffic.com/podcast/episode-808-why-your-winning-ad-is-probably-the-one-youre-about-to-kill/. Read 25 and 26 Oct 2026.
- Meta, Robyn, on GitHub. https://github.com/facebookexperimental/Robyn. Read 25 Oct 2026.
- Google, Meridian, on GitHub. https://github.com/google/meridian. Read 25 Oct 2026.
- Meta's developer docs, the Ad Set reference: incremental attribution optimization. https://developers.facebook.com/docs/marketing-api/reference/ad-campaign/. Read 25 and 26 Oct 2026.
- Haus, Tyler Horner, Is Meta's Incremental Attribution Outperforming Standard Attribution? (16 Jul 2026), a vendor's data. https://haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-shows. Read 26 Oct 2026.
- Lewis and Rao (2015), The Unfavorable Economics of Measuring the Returns to Advertising, Quarterly Journal of Economics 130(4). https://doi.org/10.1093/qje/qjv023. Read 10 and 25 Oct 2026.
- Gordon, Moakler and Zettelmeyer, PIE, NBER working paper 35044 (revised Apr 2026), not peer reviewed. https://www.nber.org/papers/w35044. Read 10 Oct 2026.

**Part 22.**
- Google Analytics help, Analytics dimensions and metrics (GA4): New users. https://support.google.com/analytics/answer/9143382. Read 25 Oct 2026.
- Same as part 19: Shopify's help, Customers reports: customer cohort analysis.
- Wicked Reports, home page. https://www.wickedreports.com/. Read 25 Oct 2026.
- Wicked Reports, pricing. https://www.wickedreports.com/pricing. Read 25 Oct 2026.
- Triple Whale, pricing: Compass. https://triplewhale.com/pricing. Read 25 Oct 2026.
- Northbeam, pricing: its incrementality add-on. https://northbeam.io/pricing. Read 25 Oct 2026.
- Polar Analytics, its Shopify App Store listing: price. https://apps.shopify.com/polar-analytics. Read 25 Oct 2026.
- Lifetimely by AMP, pricing: free up to 50 orders a month. https://useamp.com/pricing/. Read 25 Oct 2026.
- Peel Insights, pricing. https://peelinsights.com/pricing. Read 25 Oct 2026.
- Klaviyo's help, predictive analytics (updated 5 Aug 2025): the gates. https://help.klaviyo.com/hc/en-us/articles/360020919731. Read 25 Oct 2026.
- Klaviyo, its Shopify App Store listing: prices. https://apps.shopify.com/klaviyo-email-marketing. Read 25 Oct 2026.
- Same as part 17: Littledata's help, New and Returning Customer Purchase in Meta Ads.
- Littledata, plans. https://littledata.io/plans. Read 25 Oct 2026.
- Elevar from Audiense, its docs on PurchaseNewCustomer and PurchaseExistingCustomer. https://docs.getelevar.com/docs/meta-new-customer-purchase-returning-customer-purchase-event. Read 25 Oct 2026.
- Elevar, its Shopify App Store listing: the free plan. https://apps.shopify.com/gtm-datalayer-by-elevar. Read 25 Oct 2026.
- Triple Whale, Sonar custom events for Meta (updated 26 Jul 2026). https://kb.triplewhale.com/en/articles/9993495-sonar-custom-events-for-meta. Read 25 Oct 2026.
- Same as part 17: Wicked Reports' help centre, Advanced Signal for Meta: Purchase_NC and its rules.
- Stape, Customer tracking with Stape Store (4 Mar 2026). https://stape.io/blog/customer-tracking-stape-store. Read 25 Oct 2026.
- Stape, pricing: the free plan. https://stape.io/price. Read 25 Oct 2026.
- HubSpot's knowledge base, syncing ad conversion events with Meta's Conversions API (updated 7 Oct 2026). https://knowledge.hubspot.com/ads/create-and-sync-ad-conversion-events-with-your-meta-ads-accounts-using-metas-conversion-api. Read 25 Oct 2026.
- HubSpot, Marketing Hub pricing. https://www.hubspot.com/pricing/marketing. Read 25 Oct 2026.
- Privyr's help, Meta Conversions API (updated 22 Sep 2026). https://help.privyr.com/knowledge-base/meta-conversions-api/. Read 25 Oct 2026.
- Privyr, pricing. https://www.privyr.com/pricing. Read 25 Oct 2026.
- Same as part 21: Meta, Robyn, on GitHub.
- Same as part 21: Google, Meridian, on GitHub.

**Part 23.**
- ORCAS, truMedic case page (no date on the page). https://www.orcasmarketing.com/partners/trumedic. Read 25 and 26 Oct 2026.
- ORCAS, Forgotten Skincare case page. https://www.orcasmarketing.com/partners/forgotten-skincare. Read 25 and 26 Oct 2026.
- ORCAS, M.S. Skincare case page. https://www.orcasmarketing.com/partners/ms-skincare. Read 25 and 26 Oct 2026.
- ORCAS, Ozlo Sleepbuds case page. https://www.orcasmarketing.com/partners/ozlo-sleepbuds. Read 25 and 26 Oct 2026.
- ORCAS, myBrainCo case page. https://www.orcasmarketing.com/partners/mybrainco. Read 25 and 26 Oct 2026.
- ORCAS, The Art of Living case page. https://www.orcasmarketing.com/partners/the-art-of-living. Read 25 and 26 Oct 2026.
- ORCAS, Poseidon Animal Health case page. https://www.orcasmarketing.com/partners/poseidon-animal-health. Read 25 and 26 Oct 2026.
- ORCAS, Coconut Matter case page. https://www.orcasmarketing.com/partners/coconut-matter. Read 25 and 26 Oct 2026.
- ORCAS, Golden Carers case page. https://www.orcasmarketing.com/partners/golden-carers. Read 25 and 26 Oct 2026.
- ORCAS, Odin case page. https://www.orcasmarketing.com/partners/odin. Read 25 and 26 Oct 2026.
- ORCAS, Everyman case page. https://www.orcasmarketing.com/partners/everyman. Read 25 and 26 Oct 2026.
- ORCAS, C3 Training case page. https://www.orcasmarketing.com/partners/c3-training. Read 25 and 26 Oct 2026.
- ORCAS, DRYKI case page. https://www.orcasmarketing.com/partners/dryki. Read 25 and 26 Oct 2026.
- ORCAS, LocoLuxury case page. https://www.orcasmarketing.com/partners/locoluxury. Read 25 and 26 Oct 2026.
- ORCAS, Andrew Schulz case page. https://www.orcasmarketing.com/partners/andrew-schulz. Read 25 and 26 Oct 2026.
- ORCAS, Doze case page. https://www.orcasmarketing.com/partners/doze. Read 25 and 26 Oct 2026.
- ORCAS, Avena Originals case page. https://www.orcasmarketing.com/partners/avena-originals. Read 25 and 26 Oct 2026.
- ORCAS, 18.21 Man Made case page. https://www.orcasmarketing.com/partners/18-21-man-made. Read 25 and 26 Oct 2026.
- ORCAS, Mr. Black case page. https://www.orcasmarketing.com/partners/mr-black. Read 25 and 26 Oct 2026.
- ORCAS, MagBak case page. https://www.orcasmarketing.com/partners/magbak. Read 25 and 26 Oct 2026.
- ORCAS, Bondi Born case page. https://www.orcasmarketing.com/partners/bondi-born. Read 25 and 26 Oct 2026.
- ORCAS, Giarité case page. https://www.orcasmarketing.com/partners/giarite. Read 25 and 26 Oct 2026.
- ORCAS, Savvy Touch case page. https://www.orcasmarketing.com/partners/savvy-touch. Read 25 and 26 Oct 2026.
- ORCAS, NoNetz case page. https://www.orcasmarketing.com/partners/nonetz. Read 25 and 26 Oct 2026.
- ORCAS, Enerex Botanicals case page. https://www.orcasmarketing.com/partners/enerex-botanicals. Read 25 and 26 Oct 2026.
- ORCAS, Makers Cabinet case page. https://www.orcasmarketing.com/partners/makers-cabinet. Read 25 and 26 Oct 2026.
- ORCAS, Plunge Therapy case page. https://www.orcasmarketing.com/partners/plunge-therapy. Read 25 and 26 Oct 2026.
- ORCAS, THE LNK case page. https://www.orcasmarketing.com/partners/the-lnk. Read 25 and 26 Oct 2026.
- ORCAS, BlueCube case page. https://www.orcasmarketing.com/partners/bluecube. Read 25 and 26 Oct 2026.
- orcasmarketing.com, its pages for rentals and construction (read 26 Oct 2026): Vacaanda, Valor Stone, Marbella In Style and Hibbert Collective.

**Part 26.**
- Same as part 5: Meta's help, About the learning phase.
- Same as part 5: Meta's help, About learning limited: "Learning limited isn't a penalty".
- Same as part 15: Meta's help, About advertising restrictions: the business portfolio, the ad account, the Page and the profile.

**Part 27.**
- Meta's developer docs, Advantage+ campaigns. https://developers.facebook.com/documentation/ads-commerce/marketing-api/advantage-campaigns. Read 25 and 26 Oct 2026.