experiment in progress · est. 2015
premium & luxury customer acquisition  /  toronto

the mad scientist
of getting new
customers.

if you sell something premium and need more customers, this is your lab. eleven years and 130+ brands of what actually makes a stranger buy, tested with real money, published as experiments you can use.

enter the lab →
11
years in the accounts
130+
brands
1m+
units sold
live
the lab is open
01 / the lablive

experiments on getting customers, run in public.

experiments, not opinions.
every finding logged and numbered.
the archive reads like a book.

the lab continues on instagram →
02 / specimenscreative from the accounts. hover to develop.
03 / the methodorcas, drawn 2023

i drew the whole thing before i could explain it.

orcas is not a word i liked the sound of. it is five things in order. the tools have all changed since 2023. the steps have not.

oomnipresentbe on the drivers. meta, google, wherever the attention actually is that week.
rrelevantpre-sell pages and experiences, the second act after the click. meet the buyer where their head already is, before the product page asks for money.
ccreativeworth more than everything else combined. campaign arcs, not one-off ads: angles, hooks and stories that build on each other, twelve at a time.
aadvertisingsend the right signals back. the machine only learns what you feed it.
ssystemshow all of that fits one specific business. that part is never a template.
orcasmarketing.com →
the mark · by justin, confident creators
ramin at work, orca on the shirt
at the bench · toronto

the lab is open.

the experiments post as they happen. come watch, or come talk.

ramin karimi, toronto
the scientist · toronto