if you sell something premium and need more customers, this is your lab. eleven years and 130+ brands of what actually makes a stranger buy, tested with real money, published as experiments you can use.
enter the lab →experiments, not opinions.
every finding logged and numbered.
the archive reads like a book.
orcas is not a word i liked the sound of. it is five things in order. the tools have all changed since 2023. the steps have not.

the experiments post as they happen. come watch, or come talk.
