toronto  /  performance marketing  /  est. 2015

the mad scientist
of getting new
customers.

eleven years inside the ad accounts of 130+ brands. now running the experiment in public: 1500 studies on what actually makes a stranger buy.

enter the lab the findings
11
years in the accounts
130+
brands
1m+
units sold
live
the lab, posting daily
01 / findingsfrom the accounts, written up

one sentence was worth eleven times the average.

same product, same audience, same budget. the only thing that changed was the line at the top of the ad. that is how much the first sentence carries.

brandtrumedic
variable testedheadline only
the line"her face says it all."
industry average ctr0.90%
what it did10%
29 findings written up in full.
the rest are being logged in the lab, daily.
02 / the lablive · posting daily

1500 experiments on getting customers, run in public.

one chapter a day.
fifty studies a chapter.
every finding logged and numbered.

0047 / 1500
findings logged so far
follow the lab →
mad science0251
an ad is a salesman in print.
experiment in progress
mad science0252
nobody reads ads. people read what interests them.
experiment in progress
mad science0263
one sentence, 11× the average.
experiment in progress
03 / the work2015 — 2026

130+ brands across 18 industries. no two of them alike.

ozlo sleepbuds·trumedic·bondi born·mybrainco·odin·andrew schulz·18.21 man made·doze·avena originals·giarité·bluecube·c3 training·locoluxury·the art of living·makers cabinet·golden carers·nonetz·plunge therapy·enerex botanicals·dryki·poseidon animal health·coconut matter·the lnk·magbak·forgotten skincare·savvy touch·m.s. skincare·mr. black·everyman + 100 more
specimens / creative from the accounts. hover to develop.
ozlo sleepbuds ad
ozlo · sleep tech
odin ice baths ad
odin · ice baths
trumedic ad
trumedic · wellness
scrub ad
daily scrub · grooming
avena originals ad
avena · supplements
savvy touch ad
savvy touch · athletics
e-commercelead generationsaasconsumer techsupplementsfashion & apparelskincare & beautyhealth & wellnessfitness & coachingtravelcreator & entertainmentanimal healthmen's groominghome & sleepcreative toolssenior careaccessoriesedc
04 / contactopen to interesting problems

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ramin karimi, toronto
the scientist · toronto