toronto · experiment in progress · est. 2015
when you live in the lab, and your life is always the next test you run, you become...

the mad scientist
of getting new
customers.

i am not an agency, not a media buyer, not a designer, not a marketer. i run businesses of my own and power partner companies, and all day, every day, i do one thing: i get new customers. i live and breathe by it. welcome. the hypothesis is written, the experiments are running. let's dive deep.

do not enter
3,930
days of hunting
133+
companies powered by orcas
1.1m+
units and services sold
secret
gaiwan & fenghuang dancong
01 / the labslurp..

the new customers lab, all in one place.

experiments, hypothesis, historical evidence,
findings, ideas, thoughts.
logged, numbered, and running in public.

the lab continues on instagram →
02 / the huntcreative that went out and brought customers back. hover to surface.
03 / apex systemsrun on my businesses, run for partner companies

there is always a method to the madness.

i took a decade inside ten agencies, and everything i learned launching businesses of my own, and made the exact way i get customers. it is five things in order, and it is never finished. the tools have all changed since. the steps have not.

oomnipresentwhat is the driver? meta. google. amazon. retail. podcasts. be where the attention actually is that week.
rrelevantpre-sell pages and experiences, the second act after the click. meet the buyer where their head already is, before the product page asks for money.
ccreativeworth more than everything else combined. campaign arcs, not one-off ads: angles, hooks and stories that build on each other, twelve at a time.
aadvertisingsend the right signals back. the machine only learns what you feed it.
ssystemshow all of that fits one specific business. that part is never a template.
orcasmarketing.com →
ramin at work, orca on the shirt
mid experiment · 2 a.m.
the apex predator · the only one the ocean has no answer for

the lab is open.

the experiments post as they happen. come watch, or come talk.

ramin karimi, toronto
taken before the hairline made its decision