AVENA ORIGINALS

IN 2020, I TOOK OVER THE AVENA’S AD ACCOUNT. IMPRESSED BY THE ROAS, I NOTED THE STRONG COMMUNITY AND SOLID PRODUCT LINE.

INITIAL ASSESSMENT
THE PAID ADVERTISING ACCOUNT WAS SET TO OPTIMIZE FOR ADD TO CART INSTEAD OF PURCHASES, REFLECTED IN HIGH COST PER CLICK AND ROAS AT 4.

STRATEGY EVALUATION
WE INITIATED A/B TESTING FOR NEW CREATIVES AND AD COPY. NOTING ADS RAN ONLY IN CANADA, WE SAW HIGH FREQUENCY AND INCREASING CPMS.

EXPANSION
WE PROMOTED MULTIPLE PRODUCTS SIMULTANEOUSLY, INCORPORATING THE BRAND'S STORY AND 'ABOUT US' IN OUR MOF STRATEGY.

SCALING UP
FOCUSING ON COLD TRAFFIC AND WARM CAMPAIGNS, WE SHIFTED ATTENTION TO THE BOTTOM-OF-FUNNEL (BOF).

MOF STRATEGY
WE CREATED 10 SOCIAL PROOF ADS TO DEEPEN AUDIENCE ENGAGEMENT.

BOF STRATEGY
WE IMPLEMENTED MULTIPLE ATTRACTIVE OFFERS IN BOF, PROMOTING NEW PRODUCTS MONTHLY AND CROSS-SELLING ITEMS LIKE FOOT OIL, AMYLASE, CELLULASE, ETC.

IMPACT
THESE STRATEGIES DOUBLED OUR ROAS, ALLOWING REINVESTMENT IN TOF EFFORTS AND FURTHER EXPANSION. INCREASED LTV AND CONTINUED SCALING FOLLOWED.

RESULTS
ON BLACK FRIDAY, OUR STRATEGIC CAMPAIGNS GENERATED OVER $100,000 IN RETURNS AND ACHIEVED A ROAS OF 9. OUR APPROACH SIGNIFICANTLY IMPROVED PAID ADVERTISING, BOOSTING REVENUE AND ROI.

APPRECIATION
WORKING WITH DASH ACTIVATE ONLINE WAS A PLEASURE, THANKS TO THEIR AMAZING TEAM!

REFLECTION
2 YEARS OF RUNNING ADS YIELDED IMPRESSIVE RESULTS AND MANY LEARNINGS. AVENA ORIGINALS MAINTAINS ITS POSITION AS A TOP CANADIAN SUPPLEMENT BRAND.